Pulp Fiction and genre are like peanut butter and jelly. Pulp fiction is made up entirely of genre based literature. Stories have to follow a typical story arc and have defining characteristics of that genre.
For example the Maltese Falcon which is a noir genre. It features a stone cold detective that is quick on his feet, and knows always what to say. There is always a beautiful woman who is in need of help, and falls for the detective. Trench coats and being followed are also always a must. There are always twists and betrayals as well.
Readers buy Pulp Fiction books expecting these elements to be in the book. They want their moneys worth of entertainment.
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